Have you ever wondered what the small hole on the cap of the classic BIC is for? Pay attention to it.
For security reasons, they are obliged to have that hole. As you can read on the company website, the hole has been designed to prevent suffocation of children (or adults) who never inadvertently swallow the cap, allowing enough air to pass allowing the person to breathe while waiting for them to arrive. the rescue.
Furthermore, for a more “technical” reason linked to the functioning of the pen, the hole serves to avoid ink leaks.
It was 1945 when the Turin-born baron, Marcel Bich, together with Edouard Buffard started a business for the production of pencils and fountain pens. Five years later Marcel created what would soon become the famous BIC ballpoint pen, short for his surname. The final “h” was then eliminated to avoid a possible inadequate pronunciation in English.
After Italy, Brazil and the United Kingdom, the BIC arrives in the United States, ready to be marketed. Only after the broadcast of the TV spot “Writes the first time, every time” did the sales of the BIC begin to increase. The baron made it known that he had created the perfect product at such a low price that it could be bought by everyone. The initial price of 29 cents fell, in fact, after a few years to 10. The Cristal model was born with a transparent casing that allowed the owner to check the ink and with a hexagonal shape that prevented the pen from rolling on the bench, at the time inclined.